College Career Readiness
Prepare students for the workforce and empower their professional image by screening social media activity with Ferretly
Help prepare students for the career they've worked for with social media awareness
For universities, ensuring students are well-prepared to enter the job market goes beyond teaching technical skills and crafting resumes. Social media presence has become a key factor in how students are perceived by potential employers, and universities’ career readiness departments are increasingly responsible for guiding students on their digital footprint. Social media screening offers career services an effective tool to show students how they appear online and to prepare them for a successful transition into the professional world.
Ferretly’s social media screening allows career readiness departments to help students understand how their online presence can impact hiring decisions. By providing each student with a comprehensive social media report, career centers can foster meaningful discussions about digital professionalism and identify red flags that could hinder employment. For students who may not fully realize the influence of social media on hiring, Ferretly’s insights can demonstrate how employers assess public profiles, underscoring the importance of a polished, professional online image.
Research from the National Association of Colleges and Employers (NACE) shows that 77% of employers consider a candidate’s social media presence during the hiring process, with 70% of those having turned down a candidate due to concerning content. By proactively addressing social media behavior, career centers can help students improve their digital presence and avoid potential career setbacks.
Ferretly’s AI-powered platform analyzes up to 10 years of public social media activity across major platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, Reddit, and Pinterest. The system identifies red flags, including inappropriate content, unprofessional behavior, and language that may not align with employer expectations. This detailed feedback empowers students to make informed adjustments, boosting their employability and reinforcing the university’s commitment to student success.
By integrating social media screening into career readiness programs, career services can offer students a unique advantage in a competitive job market. Ferretly’s intuitive platform provides consistent, privacy-compliant reports that encourage students to take ownership of their online reputation, ensuring they’re better prepared for future opportunities.
