NIL (Name, Image, and Likeness) in NCAA Sports
Empower student-athletes to secure sponsorships and build their personal brand with social media screening.
Help athletes understand their digital footprint with social media screening
With the introduction of Name, Image, and Likeness (NIL) rights, NCAA student-athletes now have the opportunity to monetize their college careers through sponsorships and brand partnerships. This shift places athletes not only under academic and athletic pressure but also in the public and professional spotlight. For athletes looking to leverage NIL opportunities, their online presence becomes a critical component of their marketability. However, many athletes may have a social media past that contains red flags, potentially jeopardizing sponsorship deals and their personal brand.
Ferretly’s social media screening reports offer a unique solution for student-athletes navigating the NIL landscape. By analyzing an athlete’s digital footprint, Ferretly provides insights into how their social media presence appears to sponsors. This information helps athletes identify and address any negative content, ensuring that their online image aligns with the values and professionalism expected by potential partners.
Social media screening not only aids athletes in cleaning up their digital history but also serves as an educational tool. By highlighting best practices for online behavior, Ferretly empowers athletes to maintain a strong, marketable personal brand that attracts sponsorships and builds trust with their audience. For schools and athletic programs, offering this service demonstrates a commitment to the success and professional development of their athletes, further enhancing their reputation.
Ferretly’s AI-powered platform analyzes up to 10 years of public social media activity across major platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, Reddit, and Pinterest. The system identifies potential risks, such as inappropriate language, discriminatory content, or unprofessional behavior, and generates detailed, privacy-compliant reports. These insights provide athletes with actionable steps to refine their online presence and maximize NIL opportunities.
By integrating social media screening into your NIL preparation process, athletic programs can ensure that student-athletes are positioned for success in the sponsorship space. Ferretly’s intuitive cloud platform delivers fast, unbiased, and actionable insights, helping athletes present their best selves to sponsors and build a lasting, positive personal brand.
