Trucking Industry
Protect your brand and ensure safety by vetting drivers, administrative staff, and leadership through social media screening
In the trucking industry, your employees are the face of your company on the road and online. Whether it’s a driver behind the wheel of a company-branded truck or a member of your administrative team handling customer interactions, their behaviour can significantly impact your reputation and business operations. With the rise of social media, employees—particularly drivers—often share content while on the job, sometimes even from behind the wheel. This content can have far-reaching implications, from safety concerns to brand image.
Social media screening offers trucking companies a vital tool for ensuring that all employees, from drivers to administrative staff to leadership, uphold your company’s values and safety standards. By carefully vetting potential hires, you can identify individuals who may pose risks before they become part of your team. For drivers, this includes analysing posts that may reveal unsafe driving practises, inappropriate behaviour, or content that could tarnish your brand’s image. Administrative and leadership roles are equally important, as these individuals set the tone for your company culture and represent your business in the public eye.
According to the American Transportation Research Institute (ATRI), the trucking industry faces significant challenges related to driver behaviour and public perception.
A single incident of unsafe or inappropriate behaviour, especially if shared online, can lead to legal liabilities, loss of contracts, and a damaged reputation. Social media screening helps mitigate these risks by providing a comprehensive view of a candidate’s public online presence, ensuring you make informed hiring decisions that protect your company.
Ferretly’s AI-powered platform can analyse up to 10 years of social media activity across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Our system scans for potential risks including unsafe driving practises, inappropriate language, discriminatory remarks, and other behaviours that could impact your company’s safety and reputation. This thorough analysis enables you to confidently hire drivers, administrative staff, and leaders who align with your company’s standards and values.
By integrating social media screening into your hiring process, you not only safeguard your company’s reputation but also ensure the safety and integrity of your operations. Ferretly’s intuitive cloud platform provides consistent, unbiased, and efficient reports, helping you build a team that reflects your commitment to safety, professionalism, and excellence.
