Professional Sports Teams
Protect your team’s brand and ensure integrity by screening players, staff, and coaches through comprehensive social media analysis
In the world of professional sports, the stakes are incredibly high, not only on the field but also in terms of brand reputation and public perception. From the NFL to the NBA, MLB, and professional hockey leagues, teams must carefully manage their image to maintain the trust and loyalty of their fan base. This responsibility extends beyond the players on the field to include corporate staff, coaching teams, supporting and recruiting staff, and, of course, the athletes themselves. Each member of the organisation contributes to the team’s overall brand, making it essential to ensure that all individuals align with the team’s values and standards.
Roughly 18.85 million fans attended NFL games in person in 2023 - not to mention those watching from home. For MLB, attendance in person was roughly 70 million in 2023.
Social media screening offers professional sports teams a crucial tool for vetting all members of the organisation, from top executives to the newest recruits. In an industry where public image can significantly impact team success, it’s vital to identify any behaviours or attitudes that could jeopardise team cohesion, the integrity of the sports programme, or the team’s relationship with its fans. For players, who often serve as both representatives of the team and their own personal brands, social media screening can uncover potential risks such as involvement in controversial activities, inappropriate behaviour, or public statements that could damage their reputation and, by extension, the team’s.
According to a report by Deloitte, the global sports market is expected to reach over $600 billion by 2025, driven largely by fan engagement and brand loyalty.
A single misstep by a key player, coach, or staff member, especially if shared on social media, can lead to significant reputational damage, loss of sponsorships, and a decline in fan support. Social media screening helps mitigate these risks by providing a comprehensive analysis of an individual’s public online presence, ensuring that all team members uphold the values and integrity of the sports programme.
Ferretly’s AI-powered platform can analyse up to 10 years of social media activity across major platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok. Our system scans for a range of potential risks, such as inappropriate content, substance abuse, violent behaviour, or controversial opinions that could negatively impact the team’s reputation or internal dynamics. This thorough screening process allows sports teams to make informed decisions, ensuring that all players, coaches, and staff contribute positively to the team’s brand and success.
By integrating social media screening into your recruitment and hiring processes, you can protect your team’s brand, maintain fan loyalty, and foster a cohesive and positive team environment. Ferretly’s intuitive cloud platform delivers consistent, unbiased, and efficient reports, helping you build a team that reflects your commitment to excellence, professionalism, and integrity.
